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Adidas CEO sees 2012 sales exceed 14.5 billion euros
December 27, 2012 / 12:21 AM / 5 years ago

Adidas CEO sees 2012 sales exceed 14.5 billion euros

FRANKFURT (Reuters) - Adidas, the world’s No. 2 sportswear group, expects sales to be “higher than 14.5 billion euros” this year, Chief Executive Herbert Hainer told German newspaper Sueddeutsche Zeitung.

Chief Executive Officer of Adidas-Group Herbert Hainer poses at the Westfield Centre in London July 23, 2012 REUTERS/Neil Hall/Files

Adidas has so far forecast sales of about 14.5 billion euros in 2012, up from 13.3 billion in 2011. According to Thomson Reuters database Starmine, Adidas is expected to achieve 14.9 billion euros in sales this year.

Hainer also said, without elaborating, that Adidas would launch a new running shoe that would “revolutionise the market.”

Reporting by Christoph Steitz; Editing by Richard Chang

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