August 10, 2012 / 5:20 AM / 8 years ago

UPDATE 1-Australia's Crown eyes Echo's licence for Sydney casino

* Planned luxury hotel not viable without gaming - Crown

* Crown says hopes to use Echo’s monopoly licence

* Analyst says Crown may strike deal with Echo

* Crown’s H2 profit in line with estimates (Adds CEO, analyst comments on second Sydney casino)

By Victoria Thieberger

MELBOURNE, Aug 10 (Reuters) - Australian casino group Crown Ltd, owned by billionaire James Packer, said it hopes to use the casino licence of its rival Echo Entertainment Group in order to go ahead with a planned luxury hotel development in Sydney.

Crown last week sealed a deal to develop a new hotel and casino resort in Sydney at the harbourfront Barangaroo development, as part of its push to build a global brand in the VIP gaming market and attract more Asian high-rollers.

However, the exclusive casino licence for Sydney is held by smaller competitor Echo until 2019.

To succeed at the Barangaroo site, Crown would either need to convince Echo to share its licence, perhaps via a joint venture, or convince the state government to issue a second casino licence.

“Ultimately some sort of deal will be struck, more likely on the sharing of the licence,” said Arnhem Investment Management head of equities George Clapham.

“They have a couple of years to work something out. I suspect there are not going to be any aggressive bids flying about,” he added.

So far Crown has bought a 10 percent stake in Echo and applied to regulators to increase it to 25 percent. Crown successfully led a push to oust Echo’s previous chairman.

“We favour using Echo’s licence,” Crown Chief Executive Rowen Craigie told analysts. “We will see if (new Echo chairman John O’Neill) is of a similar mind.”

“The economics of building a luxury of hotel in Australia is just not good without cross-subsidisation from gaming,” Craigie added.

Crown is seen as unlikely to make a full bid for Echo because it would financially stretch its balance sheet, already under pressure from capital spending at its Melbourne and Perth casinos before any development starts in Sydney.

Asian casino operator Genting has also taken a 10 percent stake in Echo.

Packer would be open to an alliance with Genting to further his ambitions in Australia, sources have told Reuters, but it is not clear how an alliance would play out.

Asia’s casino world generates about $45 billion in annual revenue, and Packer, Genting and Las Vegas rivals such as Sands are racing to expand in the region.

Crown on Friday posted a 22 percent jump in full-year profit, with more lucrative business from Asian high-rollers helping to offset a slowdown in other gaming activity.

VIP gaming revenue in Australia grew 18.7 percent in the year, helped by refurbished gaming areas, although the revenue growth was generated at a lower margin.

Net profit before one-off items for the second half was A$203.4 million, according to Reuters calculations, just below analysts’ estimates.

Crown shares rose as much as 2.9 percent, with investors encouraged by an above-theoretical win rate against VIP players, and last traded up 0.6 percent at A$8.58. ($1 = 0.9463 Australian dollars) (Editing by Chris Gallagher)

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