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Asda underperforms rivals in last three months - Kantar Worldpanel
October 20, 2015 / 10:54 AM / 2 years ago

Asda underperforms rivals in last three months - Kantar Worldpanel

LONDON, Oct 20 (Reuters) - Sales at Asda, the British
subsidiary of Wal-Mart, fell faster than at any of its
"big four" supermarket rivals during the past three months,
industry data showed on Tuesday.
    Market researcher Kantar Worldpanel said Asda's sales fell
3.0 percent in the 12 weeks to Oct. 11, with its market share
falling 0.7 percentage points year-on-year to 16.6 percent.
    In August, Asda Chief Executive Andy Clarke described a
slump in second-quarter sales as a "nadir" but there has been
little improvement since. 
    On Monday, Asda said it would accelerate investment in
larger stores and put expansion on hold elsewhere as it seeks to
improve trading. 
    Britain's big four supermarkets - market leader Tesco
, Asda, Sainsbury's and Morrisons -
have been hurt by a price war as they try to stem the loss of
shoppers to discounters Aldi and Lidl, and the impact of
commodity-led deflation.
    "With like-for-like grocery prices 1.7 percent lower than
last year, the supermarket price war shows no signs of abating,"
said Fraser McKevitt, Kantar Worldpanel's head of retail and
consumer insight.
    Falling prices reflect the impact of Aldi and Lidl and the
market's competitive response, as well as deflation in major
categories such as eggs, bread, butter and crisps.
    Kantar said the British grocery market grew 0.8 percent
overall in the period.
    Kantar said Sainsbury's was the only big four supermarket to
see sales grow in the 12-week period. Its sales rose 1.1
percent, though its market share was static at 16.1 percent.
    Sales at Tesco fell 1.7 percent and its market share dipped
to 28.1 percent, while Morrisons' sales fell 1.0 percent with
its market share falling to 10.8 percent.
    After a slowdown earlier this year, Aldi and Lidl both saw
their rate of sales growth return to above 17 percent.
    Market share (percent) and sales change (percent)
                  12 wks to     12 wks to     pct change
                  Oct 12 2015   Oct 11 2014   in sales
 Tesco            28.1          28.8          -1.7
 Asda             16.6          17.3          -3.0
 Sainsbury        16.1          16.1          1.1
 Morrison         10.8          10.9          -1.0
 Co-operative     6.4           6.4           1.0
 Waitrose         5.2           5.2           2.1
 Aldi             5.6           4.8           17.6
 Lidl             4.3           3.7           17.9
 Iceland          2.0           1.9           3.2
 (Reporting by James Davey; editing by David Clarke)

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