* CEO still holds 2.7 mln shares
* Sale was for company controlled by CEO
(Adds company comment, details)
PRAGUE, Jan 6 (Reuters) - Central European Media Enterprises (CME) (CETV.O) CETVsp.PR Chief Executive Adrian Sarbu sold shares in the company worth $2.1 million, the group said on Thursday.
The broadcaster said Sarbu sold 100,000 shares for $21.14 each and still holds 2.7 million shares, directly and indirectly.
In an e-mailed comment later, the company said the shares were held by a company controlled by Sarbu which needed financing at the start of the year. It did not provide more details.
Sarbu also sold CME shares last month, with the sale of 50,000 shares occurring between Dec. 6 and 7.
Brokerage Atlantik FT said in a morning note Sarbu had sold 300,000 shares since August 2010.
CME shares, listed in Prague and on the Nasdaq, were down 0.4 percent at 395 crowns by 1055 GMT. (Reporting by Jason Hovet; Editing by Dan Lalor and David Holmes) ($1 = 18.88 Czech crowns)