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Chinese phone-maker Vivo retains IPL title sponsorship
June 27, 2017 / 11:08 AM / in 5 months

Chinese phone-maker Vivo retains IPL title sponsorship

MUMBAI (Reuters) - Chinese phone manufacturer Vivo has bid 21.99 billion rupees ($341.1 million) to retain the title sponsorship of cricket’s Indian Premier League Twenty20 tournament for the next five years, the Board of Control for Cricket in India (BCCI) said on Tuesday.

A policeman walks past a logo of the Board of Control for Cricket in India (BCCI) during a governing council meeting of the Indian Premier League (IPL) at BCCI headquarters in Mumbai April 26, 2010. REUTERS/Arko Datta/Files

Vivo replaced PepsiCo as IPL’s title sponsor for the previous two seasons after the global food and beverage giant ended its association in 2015 following a corruption scandal in the cash-rich Twenty20 tournament.

“In the upcoming five IPL seasons (2018-2022), Vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns,” the BCCI said in a statement.

The new deal was a 554 percent increase over the previous contract, the BCCI added.

($1 = 64.4725 Indian rupees)

Reporting by Sudipto Ganguly; Editing by John O'Brien

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