* Loss-making Doux struggling with Brazilian competition
* Agribusiness group MHP says submitted takeover proposal
* Doux employs 1,200 workers
PARIS, March 12 (Reuters) - Ukrainian agribusiness group MHP said it is in talks to acquire loss-making French poultry firm Doux, which is looking for partners after previous buyouts failed to revive the export specialist.
Doux is controlled by French agricultural cooperative Terrena, which acquired a majority stake two years ago but which has faced continuous losses, linked to competition from cheaper Brazilian chicken in key Middle Eastern markets.
The firm’s latest difficulties could prove a test of President Emmanuel Macron’s pledge to revamp France’s agri-food sector to make it more competitive while ensuring fairer prices for farmers.
MHP, a leading poultry producer in Ukraine, submitted a takeover proposal last week to a French government restructuring body, a spokeswoman for the group said on Monday.
Discussions were continuing with Doux’s shareholders and French authorities on the scope of the takeover plan, she said.
She declined to disclose details of the proposal but rejected press reports that nearly half of Doux’s 1,200 workers would be made redundant under MHP’s offer.
Terrena, which has said Doux lost around 35 million euros ($43 million) in each of the past two years, estimates the poultry firm needs 100 million euros in investment to reorganise its business model. Terrena says it cannot bear the cost.
A spokesman for Doux declined to comment on discussions with potential partners. He also declined to confirm a cut-off date of March 31 cited in the French press after which Terrena would stop funding Doux, saying there was no firm deadline.
Doux filed for bankruptcy in 2012 after the scrapping of European Union export subsidies undermined its profitability.
After shedding most of its domestic activities to focus on exports, it has struggled to compete against cheaper Brazilian poultry. It unveiled a new strategy last year, including plans to develop premium products and target the European market. ($1 = 0.8118 euros) (Reporting by Pierre-Henri Allain and Gus Trompiz Editing by Peter Graff)