(Reuters) - Tiger Woods next year will begin producing weekly golf instructional videos and give fans a glimpse into his life on the PGA Tour as part of a new partnership with Discovery’s GOLFTV, the network said on Tuesday.
The live and on-demand video streaming service will collaborate with Woods on a wide range of programming to offer fans an authentic look into the life, mind and performance of one of the game’s all-time greats, the network said.
The 14-time Major champion said he was excited for the new endeavour, which he hoped would generate enthusiasm for the game among a new, younger audience.
“I want to talk to golf fans and golfers everywhere, directly, and straight from me,” Woods said.
“That’s important to me. Talking about what we care about: what’s happening on the course, how to play better, how can I shoot lower scores tomorrow, how can I beat my friends?”
The 42-year-old said sharing his knowledge of the game through training videos was his way of giving back to people who share his love for the game.
“Getting the chance to do instruction is exciting,” he said.
“I’ve always been focused on my own game and this experience can help players everywhere. Whether you’re a long-time player or a beginner, there are some things that help us all play better.”
“If I can help the next generation enjoy the game more and play better, that’s pretty special.”
The PGA Tour and pay TV operator Discovery Inc (DISCA.O) in October announced the creation of GOLFTV, a live and on-demand video streaming service that will give golf fans access to nearly 150 tournaments annually when it launches on Jan. 1.
The partnership with GOLFTV comes at an ideal time in Woods’ career.
After years of setbacks due to multiple back surgeries, the American had a comeback season this year that culminated with a win at the Tour Championship in September, his first PGA Tour win in five years and his 80th overall.
Reporting by Rory Carroll; editing by Martyn Herman