September 16, 2019 / 1:23 PM / 2 months ago

H&M's core brand to test selling external brands

STOCKHOLM, Sept 16 (Reuters) - Sweden’s H&M said on Monday its budget fashion chain H&M, which accounts for the bulk of group sales, would test selling external brands and products.

“We see that this will complement the customer experience, that it strengthens our brand and that it can make new customers discover H&M,” a spokesman for the H&M brand said.

Reporting by Anna Ringstrom, additional reporting by Sonya Dowsett; Ediitng by Angus MacSwan

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