July 18, 2018 / 6:21 PM / 3 months ago

Hyundai sets up showroom on Amazon

(Reuters) - Hyundai Motor Co said on Wednesday it will set up a showroom on Amazon.com that will help car buyers book test drives, check dealer inventories and compare pricing and reviews.

A Hyundai logo is seen at Hyundai of Serramonte in Colma, California, U.S., October 3, 2017. REUTERS/Stephen Lam

The showroom will operate through Amazon Vehicles, a platform the world’s biggest online retailer launched in 2016, for users to research on cars, auto parts and accessories.

In recent months, Amazon has deepened its partnerships with automakers, aiming to embed its voice aide Alexa into cars.

Reporting by Sanjana Shivdas in Bengaluru; Editing by Shailesh Kuber

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