August 1, 2008 / 6:07 AM / 12 years ago

Videocon to start DTH operations by September

MUMBAI (Reuters) - Videocon Industries expects to start its direct-to-home television services by September, Chairman Venugopal Dhoot said on Friday.

The company also plans to raise the prices of some of its consumer durables marginally, he said.

However, the price rise will not affect demand, he added. About 70 percent of consumer durables are bought in cash and 30 percent through finance, he told reporters on the sidelines of a banking conference.

“Interest rate rise will not affect demand, but rise in input costs are a concern,” he added.

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