October 30, 2009 / 12:55 PM / 10 years ago

Bharti Airtel launches per-second billing

Children play near a Bharti Airtel billboard outside a railway station in Chandigarh May 26, 2009. India's REUTERS/Ajay Verma/Files

NEW DELHI (Reuters) - Bharti Airtel, India’s top mobile operator, said on Friday it had launched a per-second billing plan, a reaction to increasing price competition in the world’s fastest-growing mobile market.

Customers will be charged 1 paise per second for all local and national long-distance calls within Bharti’s network and 1.20 paise per second for calls to other network, it said. A paise is one-hundreth of a rupee (2 U.S. cents).

Bharti Airtel is facing tough competition from smaller rivals, including Tata Teleservices which has grabbed market share with its per-second billing system.

Reporting by Devidutta Tripathy; Editing by John Mair

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