August 20, 2012 / 6:50 PM / 8 years ago

UPDATE 1-Apple becomes most valuable company of all time

(Adds detail, comparisons)

NEW YORK, Aug 20 (Reuters) - Apple Inc (AAPL.O) became the most valuable public company of all time on Monday when the combined value of its shares exceeded a previous record set by Microsoft Corp (MSFT.O).

Apple traded at $664.74 to give it a market value of $623.14 billion, above the record set by Microsoft of $620.58 billion reached in 1999 at the height of the tech bubble, according to data provided by S&P Dow Jones Indices.

Apple has been the biggest public company in the world since overtaking Exxon Mobil (XOM.N) to reach the number one spot last year, but Monday’s move means that it has now entered the record books as the biggest company ever.

At Monday’s close of trade, Apple shares need to settle at $657.50 for the record to be set on a closing basis as well, according to S&P Dow Jones indices. The shares were trading 2 percent higher to $661.15 at around 1.19 p.m. EDT (1719 GMT).

Apple shares have rallied as investors anticipate the release of the iPhone 5 and possibly an iPad Mini in September as well as more details about the company’s plans for an Apple TV, according to analysts at Bernstein Research.

“Everyone loves a winner, if you play the quick trade be careful,” said Howard Silverblatt, senior index analyst at S&P Dow Jones Indices in emailed comments. “If you are an investor check the fundaments and business plans, and avoid the hype in your decision.”

Apple scaled new heights as fellow technology heavyweight Facebook Inc (FB.O) briefly plumbed new depths. The No. 1 social network slid to a record intraday low of $18.75 on Monday before bouncing back to trade around $20 after Capstone upgraded the company’s stock to buy from hold on Monday.

(Reporting by Edward Krudy, editing by Kenneth Barry)


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