Jan 12 (Reuters) - British sportswear firm JD Sports Fashion Plc said it expects full-year headline profit before tax to beat market expectation by up to 15 percent after posting growth in comparable store sales.
The company said positive trading has continued through the second half of the year and maintained cumulative like-for-like store sales growth for the 49 weeks to Jan. 7 at 10 percent.
Current consensus market expectation for headline profit before tax and exceptional items was 200 million pounds ($245 million), the company said.
JD Sports posted profit before tax and exceptionals of 157.1 million pounds for the last financial year.
$1 = 0.8161 pounds Reporting by Rahul B in Bengaluru; Editing by Sunil Nair