April 5, 2012 / 1:16 PM / 6 years ago

Management Tip of the Day: The path to great visuals

BOSTON (Reuters) - Presentations can get a boost from great visuals, but achieving that goal might not be as simple as meets the eye, says Harvard Business Review.

Journalists work in the main media hall at the European Union summit in Brussels October 27, 2011. REUTERS/Yves Herman/Files

The Management Tip of the Day offers quick, practical management tips and ideas from Harvard Business Review and HBR.org (www.hbr.org). Any opinions expressed are not endorsed by Reuters.

”Most people respond better to visuals than the spoken word alone. But, not all visuals enhance a presentation: Inaccessible graphs or nonsensical clip art will detract from your message.

To create visual aids that give your presentation impact, engage your audience, and make your points stick, follow these rules:

1. Keep them simple. If your audience can’t understand the visual within 30 seconds, remove it.

2. Don’t get too artistic. Only use graphics and icons to reinforce key concepts. Don’t try to pretty up the presentation with irrelevant pictures.

3. Edit heavily. Each slide or handout sheet should only convey one concept. Include no more than six lines of text, or else it’s no longer a visual.”

- Today’s management tip was adapted from the book, “Guide to Persuasive Presentations.”

For the full post, see: here

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