April 4, 2019 / 9:37 AM / 3 months ago

Motor Racing: Formula One announces long-term partnership with Puma

The logo of German sports goods firm Puma is seen at the entrance of one of its stores in Vienna, Austria, March 18, 2016. REUTERS/Leonhard Foeger/Files

LONDON (Reuters) - Formula One has agreed a long-term deal with Puma for the German sportswear company to become the sport’s exclusive merchandise retail partner, it said on Thursday.

Formula One said Puma had gained the rights to design, produce and sell Formula One branded products trackside at grands prix.

Puma stands and superstores will be present at 17 of the 21 races on the calendar this season.

Reporting by Alan Baldwin, editing by Toby Davis

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