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Renault looks to enter India's low-cost car segment
February 5, 2014 / 5:24 AM / 4 years ago

Renault looks to enter India's low-cost car segment

GREATER NOIDA, India (Reuters) - France’s Renault (RENA.PA) may launch a car priced below 450,000 rupees in India, a senior executive said on Monday, as the company looks to tap the biggest and fastest growing segment of the Indian car market.

The Renault automaker company logo is displayed outside a car dealership in Bordeaux, Southwestern France, March 1,2013. REUTERS/Regis Duvignau/Files

“Half of the market we are not addressing. What is happening below 450,000 rupees, we don’t have any cars so that’s a big space,” Marc Nassif, head of Renault’s India operations told Reuters at the Indian auto show.

“Obviously, we want to go there,” he said, without giving details of the possible launch in that segment.

The company also plans to increase its dealership network in the country to 175 by the end of this year up from 125 at end December 2013, he said.

Reporting by Aradhana Aravindan; Editing by Jeremy Laurence

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