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Emirates renew PSG shirt sponsorship deal
May 17, 2013 / 10:18 AM / 5 years ago

Emirates renew PSG shirt sponsorship deal

PARIS (Reuters) - French league champions Paris St Germain and Dubai airline Emirates extended their shirt sponsorship deal by another five years on Friday.

Javier Pastore (3rd L) of Paris St-Germain celebrates with team mates after scoring against Evian Thonon Gaillard during their French Cup quarter-final soccer match in Annecy, April 17, 2013. REUTERS/Robert Pratta/Files

Despite maintaining a relationship between the two parties that dates back to 2006, neither PSG president Nasser al-Khelaifi nor Emirates executive vice-president Thierry Antinori were prepared to reveal the official value of the agreement.

However, Antinori did say the amount was “a three-digit figure, so between 100 and 999 million euros” over five years as Emirates will be the only sponsor to appear on the PSG shirt next season.

According to media reports, the agreement was worth around 25 million euros a year, still significantly below the more lucrative shirt sponsorship deals in the English Premier League. (Reporting by Julien Pretot; Editing by John O‘Brien)

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