April 10, 2017 / 12:25 PM / in 7 months

Korean-themed mall opens in Bangkok

BANGKOK (Reuters) - Hoping to capitalise on growing regional interest in South Korean pop culture, a Thai company opened a $275-million Korean-themed shopping mall and entertainment complex in Bangkok on Monday.

Fireworks explode over the Show DC Korean-theme mall during an opening ceremony in Bangkok, Thailand, April 10, 2017. REUTERS/Athit Perawongmetha/Files

The 180,000 square metre (1.9 million square feet) building targets both Thai fans of K-Culture and foreign visitors. It hopes to get 10 million visitors a year and become a major attraction in what was the world’s most visited city last year.

“A lot of Asian people are fans of Korea,” said Chayaditt Hutanuwatra, chairman of privately-owned SHOW D.C. Corp Ltd. “Thailand is the place where people can just fly in.”

The mall has stores with clothing, cosmetics and restaurants from Korean brands and K-pop artists. It has statues and palm prints of Korean stars and plans to bring Korean performers in to the floor it has dedicated as a concert hall.

South Korea’s Lotte Group is among the companies that will open a store there, the mall said.

Around a third of the more than 34 million tourists forecast to visit Thailand this year are from China - where interest in K-Culture has been driven underground by a recent row over Seoul’s deployment of a missile defence system.

($1 = 34.6500 baht)

Reporting by Juarawee Kittisilpa; Editing by Mark Potter

Our Standards:The Thomson Reuters Trust Principles.
0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below