(Reuters) - Food giant Nestle (NESN.S) launched its “Awesome” vegan burgers in the United States on Thursday, seeking to tap into the country’s growing craze for plant-based meat.
The announcement by the Swiss-based company coincided with the launch of tests of Beyond Meat patties in North American restaurants by McDonalds, which is Nestle’s partner in the plant-based category in Germany.
Nestle's Sweet Earth brand will also roll out "Awesome Grounds," made with the same plant-based protein that goes in to the burgers. (bit.ly/2m1mUfx)
Reporting by Siddharth Cavale in Bengaluru; editing by Patrick Graham