March 7, 2018 / 9:50 PM / 12 days ago

Google Maps lets businesses promote themselves as women-led

SAN FRANCISCO (Reuters) - Businesses can now describe themselves in Google Maps listings as being owned, led or founded by women, the Alphabet Inc (GOOGL.O) unit announced Wednesday.

FILE PHOTO: The Google Maps app logo is seen on a smartphone in this picture illustration taken September 15, 2017. REUTERS/Dado Ruvic/Illustration

The feature would roll out this week in celebration of International Women’s Day, on March 8, Google said in a blog post.

Users would see the new descriptor alongside details in business listings that say whether shops have offerings such as kosher food, outdoor seating and Wi-Fi.

An icon with the female gender symbol would appear prominently on the listing, according to a screenshot in the blog post.

Google employee suggestions led to the women-led attribute as well as one launched last year that identifies businesses as friendly to gay, lesbian, bisexual queer and transgender individuals.

    “We strive to organize the world’s information in a way that is inclusive of all people,” Google spokeswoman Liz Davidoff said by email. “We’ve added the women-led attribute to empower women-led businesses to succeed online and help people find places to visit using Google Maps and Search.”

    Reporting by Paresh Dave; Editing by Susan Thomas

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