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Facebook, Twitter, Snap to seek soccer World Cup clips from Fox: Bloomberg
July 6, 2017 / 6:02 AM / 5 months ago

Facebook, Twitter, Snap to seek soccer World Cup clips from Fox: Bloomberg

(Reuters) - Facebook Inc, Twitter Inc and Snap Inc are seeking online rights to video highlights from Twenty-first Century Fox Inc for next year’s soccer World Cup, Bloomberg reported on Thursday.

FILE PHOTO - The 21st Century Fox logo is seen outside the News Corporation headquarters in Manhattan, New York, U.S., April 29, 2016. REUTERS/Brendan McDermid/File Photo

The companies have offered tens of millions of dollars for rights to video highlights for the Russia-hosted tournament that air in the United States, Bloomberg reported, citing two people familiar with the matter. (bloom.bg/2sso0Px)

Fox will retain rights to use highlights of the World Cup across its shows, Bloomberg reported, citing the people.

Social media companies have beefed up their focus on signing live-streaming sports deals as young audience increasingly rely on the internet to watch sports, ditching the traditional cable services.

Fox Sports said last month it partnered with Facebook to live-stream UEFA Champions League matches during the 2017-18 season.

Social media’s growing interest in video, including sports, gives Fox a potential new source of revenue for the games as well as a tool to promote its coverage, Bloomberg said.

Twenty-first Century Fox, Facebook, Twitter, and Snap were not immediately available to comment outside regular U.S. business hours.

Reporting by Amy Caren Daniel in Bengaluru; Editing by Amrutha Gayathri

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