From city infrastructure to stadium facilities, the NFL sets a high bar for anyone who wants to host its championship game. Atlanta Super Bowl Host Committee COO Brett Daniels spent years finessing his group’s bid for Super Bowl LIII, while also working to keep Atlanta’s residents happy. Sports business expert Rick Horrow caught up with Daniels during Super Bowl weekend to talk about this delicate balancing act — and whether Atlanta met its lofty $185 million financial goal.
Rick Horrow is the CEO of Horrow Sports. As an attorney and consultant, he has been the architect of 100+ deals worth more than $20 billion in sports, performing arts, and other urban infrastructure projects. Horrow pioneered the public/private partnership and infrastructure branding concepts that, to date, have enticed more than $4 billion in corporate funding to cities and development projects. The opinions expressed here and in videos and podcasts hosted by Rick are his alone and do not represent the views of Reuters.