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NFL to be Snapchat's sports partner for story explorer feature
December 17, 2015 / 10:49 PM / 2 years ago

NFL to be Snapchat's sports partner for story explorer feature

(Reuters) - The National Football League had signed on to be the first sports partner for Snapchat’s story explorer feature, an NFL spokesman told Reuters on Thursday.

A billboard displays the logo of Snapchat above Times Square in New York March 12, 2015. REUTERS/Lucas Jackson

Snapchat, the mobile app where photos, videos and messages disappear in seconds, last month launched Explorer, a curative tool that allows users to flip through clips taken by others on the same subject.

The move is part of Snapchat’s deepening relationship with NFL. The two announced a partnership in September allowing Snapchat to provide NFL content to its users globally.

Reporting by Kshitiz Goliya and Arathy S Nair in Bengaluru; Editing by Savio D'Souza

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