May 8, 2019 / 12:43 PM / 4 months ago

U.S. finalizes rule requiring drugmakers to show prices in TV ads

May 8 (Reuters) - U.S. Centers for Medicare & Medicaid Services on Wednesday finalized a rule that will require direct-to-consumer television advertisements for prescription drugs to include the list price.

The list price should be included if it is equal to or greater than $35 for a month’s supply or the usual course of therapy.

“Patients have the right to know the prices of healthcare services, and CMS is serious about empowering patients with this information across-the-board,” CMS Administrator Seema Verma said in a statement. (Reporting by Ankur Banerjee in Bengaluru; Editing by Sriraj Kalluvila)

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