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B&G Foods, Pinnacle Foods eye Unilever's Wish-Bone -sources
June 20, 2013 / 1:38 PM / 4 years ago

B&G Foods, Pinnacle Foods eye Unilever's Wish-Bone -sources

June 20 (Reuters) - Unilever Group’s Wish-Bone salad dressing is drawing interest from food companies B&G Foods Inc and Pinnacle Foods Inc, according to several sources familiar with the matter.

Wish-Bone, being shopped by Goldman Sachs Group Inc, could fetch $400 million to $500 million in a sale, the sources said.

Other food companies, including Post Holdings Inc and Clorox Co, have passed on the deal, the sources said.

Goldman Sachs, B&G Foods and Pinnacle declined to comment. Unilever, Post and Clorox could not be reached for comment.

As Unilever looks to refocus on its personal care business, it is selling non-core brands like Wish-Bone.

In January, Unilever sold peanut butter company Skippy to Hormel Foods Corp for $700 million.

Wish-Bone was purchased by Lipton in 1958 from brand founder Phil Sollomi, according to the company’s website. Lipton was acquired by Unilever in 1972.

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