March 8 National Beverage Corp's Chief
Executive has blamed "injustice" for lower sales of its
fruit-flavored LaCroix sparkling water and likened brand
management to caring for a "handicapped" person.
March 8 National Beverage Corp's shares
sank 20 percent on Friday after it reported dismal sales, as
questions over ingredients used in its LaCroix sparkling water
begin to crimp its popularity.