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National CineMedia Inc (NCMI.OQ)

NCMI.OQ on NASDAQ Stock Exchange Global Select Market

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Summary

Name Age Since Current Position

Scott Schneider

59 2016 Executive Chairman of the Board

Clifford Marks

54 2016 President

Andrew England

52 2016 Chief Executive Officer, Director

Katherine Scherping

56 2016 Chief Financial Officer

Ralph Hardy

65 2007 Executive Vice President, General Counsel

Scott Felenstein

2017 Executive Vice President, Chief Revenue Officer

Lawrence Snapp

2017 Senior Vice President - Corporate Development, Chief Digital Officer

Peter Brandow

56 2015 Director

Thomas Lesinski

57 2014 Director

Lawrence Goodman

62 2007 Independent Director

David Haas

75 2007 Independent Director

Stephen Lanning

63 2007 Independent Director

Paula Madison

64 2014 Independent Director

Lee Mitchell

80 2006 Independent Director

Biographies

Name Description

Scott Schneider

Mr. Scott N. Schneider is Executive Chairman of the Board of the Company. He has been a director of NCM, Inc. since February 2007 and has served as Non-Employee Executive Chairman of NCM, Inc. since January 2016. He also served as lead director from October 2014 through January 2016. His current term as director expires in 2017. Mr. Schneider became the Chief Executive Officer of AHC LLC, a financial consulting and advisory firm in October 2009. He served as Operating Partner and Chairman, Media and Communications, of Diamond Castle Holdings, LP, a private equity firm, from January 2005 to September 2009. From 2001 to 2004, Mr. Schneider served in various senior executive capacities including President, Chief Operating Officer and Vice Chairman of the Board of Citizens Communications Company. Mr. Schneider formerly served as a director of Centennial Communications Corp.

Clifford Marks

Mr. Clifford E. Marks is President of the Company. Marks most recently served as president of sales and marketing with NCM, and will continue to lead the company’s marketing, sales and advertising division based in New York City. He joined NCM as an original member of the company’s leadership team in 2002, when it was then the Regal Entertainment Group media subsidiary known as Regal CineMedia Corporation. Regal CineMedia became National CineMedia in 2005 with the addition of AMC and later Cinemark as founding member theater circuits, and today NCM’s network also includes over 40 top leading regional theater affiliates. Marks was the visionary behind the creation and evolution of NCM’s groundbreaking movie pre-show, FirstLook — the first to combine entertainment content and advertising — turning cinema into not only a powerful sight-sound-and-motion medium, but a key premium video option in today’s fragmented media landscape. Before joining NCM, Marks was a 14-year veteran of ESPN/ABC Sports, where as senior vice president he oversaw its $2.0 billion sales organization. Marks was instrumental in developing vertically integrated advertising packages for clients across multiple platforms, including ABC Sports programming, ESPN, ESPN2, ESPN Classic, ESPNews, ESPN.com, ESPN magazine, ESPN radio and ESPNZone restaurants. From 1986 through 1989, Marks was an executive at The Nashville Network. He began his career at prominent New York advertising agencies Young & Rubicam (1985-86) and BBDO (1983-85). He currently serves as a director on the Executive Board of the Screen Advertising World Association (SAWA), and also serves on the marketing committee of the International 3D Society. Marks has also served several terms as president and chairman of the Cinema Advertising Council (CAC).

Andrew England

Mr. Andrew J. England is Chief Executive Officer, Director of the Company since January 1, 2016. Mr. England has a long career in marketing, previously serving as the Executive Vice President and Chief Marketing Officer of MillerCoors, LLC from 2010 until July 2015. From 2008 to 2010, Mr. England served as the Chief Marketing Officer of the then newly formed MillerCoors, LLC. From 2006 to 2008 he served as Chief Marketing Officer of Coors Brewing Co. Prior to that, Mr. England was Vice President and General Manager of Hershey’s Snacks division, Director of the Reese’s Brand, and carried out various marketing and brand management roles for over ten years at Nabisco Biscuit Company and Cadbury Schweppes. Mr. England holds a Master of Business Administration degree from Stanford University and a bachelor’s degree in Engineering Science from Durham University in the United Kingdom.

Katherine Scherping

Ms. Katherine L. Scherping, CPA serves as Chief Financial Officer of the Company. She has more than 30 years of finance, accounting and managerial experience, Scherping comes to NCM from Quiznos, where she had served as interim president and CEO since June of 2016. Previously, she had been a part of the Quiznos management team in the role of chief financial officer since December of 2013. Prior to joining Quiznos, Scherping served as Red Robin Gourmet Burgers' chief financial officer from June 2005 to July 2011. During her tenure at Red Robin, the company grew from 274 restaurants to over 450, with revenue growth from 486.0 million dollars in 2005 to 864.3 million dollar in 2010. Scherping began her career in Denver as an auditor with Arthur Andersen. She has also held various accounting positions with companies in the oil and gas industry, security alarm monitoring, telecommunications, technology, and restaurant industries. Scherping is also the recipient of several awards, including the Jean Yancey Award for Outstanding Women in Business, the CFO of the Year Award, and an Outstanding Accountancy Alumni award from Northern Illinois University. She holds a Bachelor of Science degree in accounting and is a CPA and CGMA.

Ralph Hardy

Mr. Ralph E. Hardy is no longer Executive Vice President, General Counsel of National CineMedia Inc., effective March 1, 2018. He held those same positions with NCM LLC since March 2005. Prior to his current position, from May 2002 to May 2005, Mr. Hardy served as Executive Vice President and General Counsel for Regal CineMedia Corporation. From 1989 to 2002, Mr. Hardy has held various legal executive positions with United Artists Theatre Company and its predecessors.

Scott Felenstein

Mr. Scott Felenstein serves as Executive Vice President, Chief Revenue Officer of the Company. He joins NCM from Discovery Communications, Inc. where he spent the past 17 years rising through the ranks in various management positions. Felenstein most recently served as executive vice president, national advertising sales, overseeing advertising sales for the company's portfolio of networks across all platforms, along with managing relationships with top agencies and clients across the marketplace. He was previously senior vice president, advertising sales for Discovery Channel, Science Channel, American Heroes Channel and Velocity. Felenstein joined Discovery in 2000 as an account executive for Animal Planet, Travel Channel, Discovery Health, and the company's emerging networks. He was promoted to vice president in 2001 and then to senior vice president in 2005. Before joining Discovery, Scott held several positions in digital ad sales at Excite@Home and worked as an Account Executive at CBS Sports. His career in advertising began on the agency side as an Assistant Network Buyer at Ogilvy and Mather and later as a Network Buyer at Bozell, Kenyon, Jacobs & Eckhardt. Felenstein was named as one of Broadcasting & Cable's Next Wave of Leaders in 2013. He holds a B.A. in Communication from the State University of New York Albany.

Lawrence Snapp

Mr. Lawrence Snapp is Senior Vice President - Corporate Development, Chief Digital Officer of the Company. He joined NCM from Microsoft, where he created and built its direct retail channel for business customers worldwide, delivering over 100% growth for four straight years. The Microsoft store also served as the exclusive launch channel for Microsoft's Surface and HoloLens devices. As part of a broader innovation role at Microsoft, Snapp created the Surface Membership program and produced TV and digital campaigns for Microsoft's Surface, Xbox and retail stores. Prior to Microsoft, Snapp led a business and digital transformation as President of Clipper Corporation, a Chinese-owned wholesaler of products made for companies such as The Coca-Cola Company, Walmart, Yum Brands and McDonald's. He was also COO at Globestepper Media, a branded entertainment and digital media firm best known for producing theatrical movies for Disney (the Goal! Trilogy) that were funded by over $50 million of investments from brands such as Adidas and The Coca-Cola Company. Earlier in his career, he founded, built and sold ReturnBuy, the largest seller on eBay and a pioneer on the Amazon Marketplace. He started his career as a CPA at PriceWaterhouse Coopers. Snapp earned an MBA from The University of Virginia's Darden School, and a Bachelor of Science in Accounting from the University of Southern California. He is also an advisor to Wharton's Future of Advertising program.

Peter Brandow

Mr. Peter B. Brandow is Director of the Company. since April 2015. His current term as director expires in 2019. Mr. Brandow has served as Executive Vice President, General Counsel and Secretary of Regal Entertainment Group since March 2002. Mr. Brandow has served as the Executive Vice President, General Counsel and Secretary of Regal Cinemas, Inc. since July 2001, and prior to that time he served as Senior Vice President, General Counsel and Secretary of Regal Cinemas, Inc. since February 2000. Prior thereto, Mr. Brandow served as Vice President, General Counsel and Secretary from February 1999 when he joined Regal Cinemas, Inc. From September 1989 to January 1999, Mr. Brandow was an associate with the law firm Simpson Thacher & Bartlett LLP. Mr. Brandow is also a member of the board of directors of AC JV, LLC, of which NCM LLC has a 4% ownership interest.

Thomas Lesinski

Mr. Thomas Lesinski is Director of the Company. His current term expires in 2018. Mr. Lesinski has served as the Founder and CEO of Energi Entertainment, a multi-media content production company, since August 2014. From 2013 to 2014, Mr. Lesinski was President of Digital Content and Distribution at Legendary Entertainment, a leading media company dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Prior to that role, from 2006 to 2013, Mr. Lesinski served as President, Digital Entertainment at Paramount Pictures, a global producer and distributor of filmed entertainment. Mr. Lesinski also served as President of Worldwide Home Entertainment at Paramount Pictures for three years, prior to which, he spent ten years in various leadership positions at Warner Bros. Entertainment and was a Managing Director for an advertising agency.

Lawrence Goodman

Mr. Lawrence A. Goodman is Independent Director of National CineMedia, Inc. He has been a director and chairman of the Compensation Committee of NCM, Inc. since February 2007. His current term expires in 2017. Mr. Goodman founded White Mountain Media, a media consulting company, in July 2004 and has served as its president since inception. From July 2003 to July 2004, Mr. Goodman was retired. From March 1995 to July 2003, Mr. Goodman was the President of Sales and Marketing for CNN, a division of Turner Broadcasting System, Inc. Mr. Goodman’s extensive background in the media industry allows him to provide media sales and marketing advice to our management and board. Mr. Goodman brings significant business experience to provide strategies and solutions to address the complex compensation environment of the media business that is required to appropriately compensate and motivate our sales personnel and executives.

David Haas

Mr. David R. Haas is Independent Director of National CineMedia Inc. He has served as a director of NCM, Inc. and chairman of the Audit Committee of NCM, Inc. since February 2007. His current term expires in 2018. He has been a private investor and financial consultant since January 1995. Mr. Haas was a Senior Vice President and Controller for Time Warner, Inc. from January 1990 through December 1994. Mr. Haas’ experience as a former high-ranking financial executive in a media company qualifies him to serve on our board of directors, the Audit Committee and to provide guidance to our internal audit function and financial advice to our board. In addition, Mr. Haas’ previous experience serving on several public company boards and audit committees has provided him a broad-based understanding of financial risks and compliance expertise.

Stephen Lanning

Mr. Stephen L. Lanning is Independent Director of National CineMedia Inc. He has served as a director of NCM, Inc. and chairman of the Nominating and Governance Committee of NCM, Inc. since February 2007. His current term expires in 2018. Prior to his retirement in 2009, he served with URS Corp. EG&G Division from 2006 to 2009 as an independent consultant and Director of Space and Information Operations Strategic Business Element. Mr. Lanning served in the United States Air Force from 1977 until 2006. From 2005 to 2006, Mr. Lanning was the Director, Logistics and Warfighting Integration, and Chief Information Officer for the United States Air Force Space Command. Mr. Lanning was a Principal Director of the Defense Information Systems Agency from 2002 to 2005.

Paula Madison

Ms. Paula Williams Madison is Independent Director of National CineMedia, Inc. Her current term expires in 2018. Ms. Madison has served as Chairman and CEO of Madison Media Management LLC, a company that invests in emerging media, entertainment and communication businesses, since 2011. From 2011 to 2014, Ms. Madison also was Chief Executive Officer of the Los Angeles Sparks, a WNBA professional women’s basketball team. Prior to this role, Ms. Madison served as Executive Vice President of Diversity at NBCUniversal, as well as, Vice President of the General Electric Company, NBCUniversal’s parent company at the time. Ms. Madison spent 22 years with NBCUniversal in various leadership positions and prior to that ran several different local affiliate television stations.

Lee Mitchell

Mr. Lee Roy Mitchell is Independent Director of National CineMedia Inc. His current term as director expires in 2019. He has served as Chairman of the Board of Cinemark USA, Inc. since March 1996 and as a director since its inception in 1987. Mr. Mitchell was Chief Executive Officer of Cinemark USA, Inc. from its inception in 1987 until December 2006. Mr. Mitchell also served as a director of Texas Capital Bancshares, Inc. from 1999 to 2011.

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