Edition:
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Sportamore AB (Publ) (SPOR.ST)

SPOR.ST on Stockholm Stock Exchange

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Summary

Name Age Since Current Position

Jan Friedman

66 2009 Chairman of the Board

Johan Ryding

39 2009 Chief Executive Officer

Joakim Friedman

39 Deputy Chief Executive Officer, Director of Marketing

Sabina Lerne

40 2016 Chief Financial Officer

Mikael Flodman

39 Chief Technology Officer

Jonas Kolehmainen

43 2016 Logistics Manager

Claes Winterfeldt

47 Purchasing Manager

Emil Ahlberg

42 2018 Director

Thomas Ekman

49 2018 Director

Mariette Kristenson

41 2014 Independent Director

Mikael Schiller

42 2017 Independent Director

Birgitta Stymne Goransson

61 2016 Independent Director

Biographies

Name Description

Jan Friedman

Mr. Jan Friedman has been Chairman of the Board of Directors of Sportamore AB (publ) since 2009. He is also Founder of the Company. He is also Chairman of the Boards of Ticmate AB, Nordic Public Affairs AB, Moment Group AB and Gronklittsgruppen AB, as well as Member of the Boards of Vitec Software Group AB and Malux AB. He previously was Chairman of the Boards of Tretti AB, 3L System AB, Kistamassan AB, Hammarby Fotboll AB, Newsdesk AB, Kontakt East Holding AB and Lenson AB, as well as Member of the Boards of One FM AB, Funka Nu AB, Twentyfourseven Holding AB, Netonnet AB and Lokal-TV Natverket i Sverige AB. He holds a Master of Science degree in Economics and Business Administration.

Johan Ryding

Mr. Johan Ryding has been Chief Executive Officer of Sportamore AB (Publ) since November 2009. He is also Founder of the Company. He previously was Strategic Account Manager at Nike Sweden. He holds Master of Science degree in Economics and Business Administration.

Joakim Friedman

Mr. Joakim Friedman serves as Deputy Chief Executive Officer and Director of Marketing at Sportamore AB (Publ). He is Founder of the Company and Member of the Nomination Committee. He has been employed by the Company since November 2009. He was previously Consultant at JFAB and Marketing Manager at Myspace. He holds Master of Business Administration and Master of Science in Economics and Business Administration degrees.

Sabina Lerne

Ms. Sabina Lerne has been Chief Financial Officer at Sportamore AB (Publ) since September 2016. She previously served as Finance Manager at Nike Sweden AB. Prior to this, she served as a Senior Accounting Manager at Nike Sweden AB and Accounting Consultant at Ernst & Young. She holds Master of science degree in Economics and Business Administration.

Mikael Flodman

Mr. Mikael Flodman serves as Chief Technology Officer at Sportamore AB (Publ). He has been employed at the Company since December 2009. He previously was System Developer at Sungard Front Arena AB. He is Civil Engineer in Data Technology.

Jonas Kolehmainen

Mr. Jonas Kolehmainen no longer serves as Logistics Manager at Sportamore AB (Publ) effective as of November 15, 2018 at the latest. He has held the position since January 2016. He was previously Director of Field and Tele Sales at DHL Freight Sweden AB. Before that, he worked as Logistics and IT Manager at Granngarden AB and Assistant Logistics Manager and Transport Manager at Apoteket AB, among others. He holds Master of Science degree in Economics and Business Administration.

Claes Winterfeldt

Mr. Claes Winterfeldt serves as Purchasing Manager at Sportamore AB (Publ). He has been employed at the Company since June 2010. He was previously Business Unit Manager at Stadium AB and Sales Manager at Puma Nordic. He is Data Economist.

Emil Ahlberg

Thomas Ekman

Mariette Kristenson

Ms. Mariette Kristenson has been Independent Director of Sportamore AB (Publ) since April 23, 2014. She has been Chairman of the Board of Engrospartner AS and Board Member of Reitan Convenience Norway AS and Virke KBS, Virke Hovedorganisasjon, as well as Director of Marketing at Reitan Convenience Sweden AB. She is CEO of Reitan Convenience Norway AS, Board Member of Oriola-KD Oyj, Reitan Convenience Sweden AB, Reitan Convenience Denmark A/S, R-kioski Oy and NHO Handel, NHO Naeringslivets Hovedorganisasjon. She holds Master of Science degree in Economics and Business Administration and Master of Business Administration degree.

Mikael Schiller

Mr. Mikael Schiller has been Independent Director at Sportamore AB (Publ) since May 9, 2017. He holds Master of Science degree in Economics and Business Administration from Handelshogskolan i Stockholm, 2003. He was CEO of Acne Studios AB from 2001 till 2011. He serves as Chairman of the Boards of Acne Studios AB, Acne Retail AB and Acne Studios Holding AB.

Birgitta Stymne Goransson

Ms. Birgitta Stymne Goransson has been Independent Director at Sportamore AB (Publ) since June 7, 2016. She is Civil Engineer and holds MBA from Harvard Business School. She was President of Memira until 2014, CEO of Sematix, and before that held senior positions within retail (Ahlens and KF), IT/telecom (Telfos) and med-tech. She was also Senior Consultant at McKinsey & Company. She has been part-time Industrial Advisor and board member since 2014. She is Chairman of the Board of HL Display AB and Stiftelsen Fryshuset, as well as Board Member of Elekta AB, Pandora A/S, Midsona AB, Bioinvent International AB and Capio AB.