Profile: Columbia Sportswear Co (COLM.OQ)
18 Apr 2019
Columbia Sportswear Company, incorporated on February 3, 1961, is an apparel and footwear company. The Company designs, sources, markets and distributes outdoor lifestyle apparel, footwear, accessories and equipment under the Columbia, Mountain Hardwear, Sorel, prAna and other brands. Its geographic segments are the United States, Latin America and Asia Pacific (LAAP), Europe, Middle East and Africa (EMEA), and Canada. The Company develops and manages its merchandise in categories, including apparel, accessories and equipment, and footwear. It distributes its products through a mix of wholesale distribution channels, its own direct-to-consumer channels (retail stores and e-commerce), independent distributors and licensees. As of December 31, 2016, its products were sold in approximately 90 countries, in 59 of those countries, it sells to independent distributors to whom it has granted distribution rights. Contract manufacturers located outside the United States manufacture all of its products.
As of December 31, 2016, the Company sold its products in the United States to approximately 3,300 wholesale customers. As of December 31, 2016, its United States direct-to-consumer operations consisted of 91 outlet retail stores, 25 branded retail stores, two employee retail stores and five e-commerce Websites. It distributes its products sold in the United States from distribution centers that it owns and operates in Portland, Oregon and Robards, Kentucky. It also arranges to have products shipped from contract manufacturers through third-party logistics vendors or directly to wholesale customer-designated facilities in the United States.
The Company sold its products in the LAAP region through a combination of wholesale and direct-to-consumer channels in China, Japan and Korea and to 12 independent international distributors across the LAAP region, as of December 31, 2016. In Japan and Korea, the Company sold to approximately 250 wholesale customers, as of December 31, 2016. In addition, as of December 31, 2016, there were 118 and 205 concession-based, branded, outlet and shop-in-shop locations in Japan and Korea, respectively. The Company also sells Columbia, Mountain Hardwear and SOREL products through e-commerce Websites in Japan and Korea and Montrail products through an e-commerce Website in Japan. It distributes its products to wholesale customers, its own retail stores, licensed stores, and directly to consumers in Japan through an independent logistics company that owns and operates a warehouse located near Tokyo. It distributes its products to wholesale customers, its own retail stores and licensed stores in Korea from a leased warehouse facility near Seoul.
The Company's sales to LAAP distributors are shipped directly from the contract manufacturers, from which it sources its products. It also commenced operations of a majority-owned joint venture with Swire Resources Limited (Swire) for purposes of continuing the development of its business in China. As of December 31, 2016, the joint venture operated 92 retail locations and brand specific e-commerce Websites across multiple platforms, and has distribution relationships with approximately 60 wholesale dealers that operate approximately 750 retail locations. It distributes its products to wholesale customers, its own retail stores and e-commerce customers in China through independent logistic companies with warehouses in Shanghai. As of December 31, 2016, the Company sold to 12 distributors that sold to approximately 850 wholesale customers in locations throughout the LAAP region.
As of December 31, 2016, the Company sold its products in the EMEA region to approximately 3,500 wholesale customers and to nine independent international distributors that sold to approximately 500 wholesale customers in locations throughout the EMEA region, including Russia, portions of Europe, the Middle East, and Africa. In addition, as of December 31, 2016, it operated 20 outlet and shop-in-shop locations and one branded retail store in various locations in Western Europe. It also sells Columbia and SOREL products through brand-specific e-commerce Websites in Austria, Belgium, Finland, France, Germany, Ireland, Italy, the Netherlands, Spain, and the United Kingdom. It distributes the majority of its products sold to EMEA wholesale customers and its own retail stores from a distribution center that it owns and operates in Cambrai, France. The majority of sales to its EMEA distributors are shipped directly from the contract manufacturers from which it sources its products. As of December 31, 2016, it sold its products in Canada to approximately 1,100 wholesale customers.
The Company designs, develops, markets and distributes apparel, accessories and equipment for men and women under its Columbia, Mountain Hardwear and prAna brands, and for youth under its Columbia and Mountain Hardwear brands. Its apparel, accessories and equipment are designed to be used in various outdoor activities, such as skiing, snowboarding, hiking, climbing, mountaineering, camping, hunting, fishing, trail running, water sports and adventure travel. The Company designs, develops, markets, and distributes footwear products for men, women and youth under its Columbia and SOREL brands. Its footwear products include durable, lightweight hiking boots, trail running shoes, rugged cold weather boots for activities on snow and ice, sandals for use in amphibious activities, and casual shoes for everyday use. Its Columbia brand footwear products focus on outdoor consumers who participate in activities that involve challenging or unusual terrain in a range of weather and trail conditions. Its SOREL brand products offer casual and cold weather footwear for various ages and genders, with a focus on female consumers.
Columbia Sportswear Co
14375 NW Science Park Dr
PORTLAND OR 97229-5418