Profile: Care.com Inc (CRCM.N)
19 Sep 2019
Care.com, Inc., incorporated on October 27, 2006, is an online marketplace for finding and managing family care. As of December 31, 2016, the Company had 22.8 million members, including 12.9 million families and 9.9 million caregivers, spanning 19 countries. Its consumer matching solutions allow families to search for, qualify, vet, connect with and select caregivers. It also provides caregivers with solutions to create personal profiles, describe their skills and experience, and otherwise differentiate and market themselves in a fragmented marketplace. In addition to consumer matching solutions, the Company offers its members products and services to facilitate their interaction with caregivers. The Company serves employers by providing access to certain of its products and services to employer-sponsored families. In addition, the Company serves care-related businesses, such as day care centers, nanny agencies and home care agencies, willing to market their services to the Company's care-seeking families and recruit its caregiver members. The Company's platform also enables caregivers to find jobs and manage their careers, businesses to recruit employees and advertise their business profiles, and employers to offer their employees family care-related benefits. The Company helps families address their particular lifecycle of care needs, which includes child care, senior care, special needs care and other non-medical family care needs, such as pet care, tutoring and housekeeping. In the process, it also helps caregivers find full-time and part-time employment opportunities.
Consumer Matching Solutions
The Company offers a range of tools and features for families, including Job Posting, Search, Detailed Caregiver Profiles, Messaging and Background Check Services. Families post a detailed job description specifying their care need (such as nanny, babysitter, senior care support, tutor, housekeeper, pet sitter and others), the frequency, hourly rate, responsibilities and other requirements for the job and any other relevant information they choose to provide. Families search for potential caregivers based on specific search criteria, such as type of care provided, location, hourly rate, whether the caregiver has their own transportation or smokes, comfort with pets and willingness to accept non-cash payments and/or have taxes withheld. Families review detailed information about the caregivers applying to their jobs or appear in their search results. This detailed information includes a bio, work history and references, the type of care they provide, any additional services they provide (such as laundry, grocery shopping and errands), their experience, certifications and qualifications (such as college degree and CPR certification or other languages spoken), their availability and hourly rate, the types of payments they accept, whether they are willing to have taxes withheld, caregiver reviews from other members, a caregiver's verifications, any social connections the caregiver has to other members, and any other relevant information the caregiver chooses to provide. Caregivers also have the option of including a photo and video with their profile. Members may use the Company's messaging system to contact caregivers applied to their jobs or appeared in their search results. The Company offers multiple levels of background checks from consumer credit reporting agencies that families may request on caregivers they are interested in hiring.
The Company offers a range of tools and features for Caregivers, including Profile, Search, Apply, Messaging and Background Check Services. Caregivers create and post detailed profiles that include their bio, work history and references, the type of care they provide, any additional services they provide (such as laundry, grocery shopping and errands), their experience, certifications and qualifications (such as college degree and CPR certification or other languages spoken), their availability and hourly rate, the types of payments they accept, whether they are willing to have taxes withheld and any other relevant information they choose to provide. Caregivers search for specific jobs posted by families, as well as for families based on specific search criteria, such as type of care needed, location, hourly rate and number and age of children. Caregivers can review and apply to jobs that interest them. Caregivers can respond to messages from families using its internal messaging system. The Company offers multiple levels of background checks from consumer credit reporting agencies that caregivers may request on themselves. Based on the caregiver's subscription package, these checks may be included or offered on an a la carte basis.
The Company also offers Email Notifications, Safety Center and Mobile Apps for both Families and Caregivers. Families receive weekly e-mails highlighting new caregivers near them, and caregivers receive daily e-mails notifying them of new jobs in their area. The Company's Website features a safety center that provides resources and information designed to help families and caregivers make informed hiring and job selection decisions, including recommendations to families for screening, interviewing and ongoing monitoring of caregivers and recommendations to caregivers for avoiding scams. The Company also offers an online tool that allows families and caregivers to report other members through its Website. Families and caregivers can download the Company's free mobile applications for iOS and Android. These applications provide families and caregivers the job posting, profile creation, search and messaging services.
Consumer Payments Solutions
The Company's consumer payments solutions provide families a range of options to manage their financial relationship with their caregiver. These products also help caregivers professionalize and manage their careers. The Company offers Household Employer Payroll and Tax Services, and Convenience Payments. Care.com HomePay is the Company's payroll and tax product for families that employ nannies, housekeepers or other domestic employees. Care.com HomePay is a technology-based, service that includes automated payroll processing and household employer-related tax filings at the federal, state and local levels. For household employers requiring an automated payroll processing solution, the Company offers this service separately. Convenience Payments offering enables families to make electronic payments to their caregivers using the Company's Website or mobile applications. This solution is particularly applicable for families paying their caregivers at irregular intervals, such as date night babysitters, after-school caregivers or tutors, or in varying amounts, each time services are performed.
Community Platform and Tools
The Company operates a public groups platform used to host and manage parenting groups and forums. Parents engage in these groups to request parenting advice and share their experiences with other group members.
Solutions for Employers
The Company provides a range of services that employers can offer their employees as an employee benefit. These services include consumer matching solutions; consumer payment solutions; back-up care services for employees needing alternative care arrangements for their child or senior due to events, such as school closure or the illness of their child or regular caregiver, and care concierge services, which include senior care planning services to assist employees to understand their options for an aging family member, as well as provide assistance with the caregiver search process.
Solutions for Care-Related Businesses
The Company offers care-related businesses a recruiting solution to help them recruit caregivers and a marketing solution to help them target families at scale. These solutions also provide additional caregiving choices for families and employment opportunities for caregivers. Through Recruiting Solutions offering, businesses can either post jobs or search for candidates directly from the Company's base of caregivers. Businesses pay the Company either a per job listing fee for each job posted each month or obtain a subscription fee that ranges in duration from monthly to annual. Through Marketing Solutions offering, businesses can list their services on the Company's Website, receive referrals and apply to jobs posted by families. Businesses pay the Company either a referral fee for each lead generated through its site or a subscription that ranges in duration from 3 months to annual.
The Company competes with Craigslist, UrbanSitter, Sittercity, Inc., Bright Horizons, HomeWork Solutions, Inc. and GTM Payroll Services.
77 4th Ave Ste 5
WALTHAM MA 02451-7567