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India

Profile: First Foundation Inc (FFWM.OQ)

FFWM.OQ on NASDAQ Stock Exchange Global Market

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First Foundation Inc., incorporated on October 6, 2006, is a financial services holding company that provides a platform of personalized financial services to high net-worth individuals and their families, family businesses and other affiliated organizations. The Company conducts its operations through its subsidiaries, First Foundation Advisors (FFA) and First Foundation Bank (FFB), and First Foundation Insurance Services (FFIS), a subsidiary of FFB. The Company's segments include Banking, Investment Management and Wealth Planning (Wealth Management), and Other. The Banking segment includes the operations of FFB and FFIS, and Wealth Management segment includes the operations of FFA. The Company's integrated platform provides investment management, wealth planning, consulting, trust, banking products and services, life insurance services and property and casualty insurance services to meet the financial needs of its clients. The Company through its lending platform offers loans to individuals and entities that own and operate multifamily residential and commercial real estate properties. In addition, the Company provides business banking products and services to small to moderate-sized businesses and professional firms, and consumer banking products and services to individuals and families.

Banking

FFB is engaged in offering a range of personal and business banking products and services and trust services to its clients. Its banking services include a range of deposit products, including personal checking, savings and money market deposits and certificates of deposit, single family real estate loans and consumer loans. FFB also provides the convenience of online and other personal banking services to its clients. FFB's business banking products and services include multifamily and commercial real estate loans, commercial term loans and lines of credit, transaction and other deposit accounts, online banking, mobile banking and enhanced business services. FFIS provides life, property and casualty agency insurance services.

The Company, through FFB, offers loan products, deposit products, business and personal banking services and trust services. The Company offers a range of loan products consisting of multifamily and single family residential real estate loans, commercial real estate loans, commercial term loans and lines of credit and consumer loans. As of December 31, 2016, the Company made multi-family residential mortgage loans for terms up to 30 years primarily for properties located in California. It offers single family residential mortgage loans primarily as an accommodation to its existing clients. The majority of FFB's single family residential loan originations are collateralized by first mortgages on real properties located in Southern California. Its commercial real estate loans are secured by first trust deeds on nonresidential real property. It offers commercial term loans and commercial lines of credit to its clients. The Company offers equipment financing to provide financing solutions to third party originators, including equipment brokers, lessors and other referral sources. It offers a range of consumer loans and credit products, including personal installment loans and lines of credit, and home equity lines of credit. It offers a range of deposit products, including personal and business checking, savings accounts, interest-bearing negotiable order of withdrawal accounts, money market accounts and time certificates of deposit. FFB also provides trust services to clients in California, Nevada and Hawaii. Its trust services include management of trust assets, complement the investment and wealth management services. Through FFIS, the Company offers life insurance products provided by unaffiliated insurance carriers from whom it collects a brokerage fee. It offers a range of specialized services, including trust services, online banking, remote deposit capture, merchant credit card services, automated teller machine (ATM) cards, Visa debit cards and business sweep accounts.

Investment Management and Wealth Planning

FFA is a fee-based investment advisor, which provides investment advisory services primarily to high net-worth individuals, their families and their family businesses, and other affiliated organizations. FFA provides investment management and financial planning services for high net-worth individuals, retirement plans, charitable institutions and private foundations; provides financial, investment and economic advisory and related services to high net-worth individuals and their families, family-owned businesses and other related organizations, and provides support services involving the processing and transmission of financial and economic data for charitable organizations. FFA provides clients with personalized services designed to enable them to reach their personal and financial goals and by coordinating FFA's investment advisory and wealth management services with risk management and estate and tax planning services provided by outside service providers.

FFA's investment management team creates diversified investment portfolios for its clients that are designed, monitored and adjusted based on the discipline of fundamental investment analysis. FFA focuses on creating investment portfolios that are commensurate with a client's objectives, risk preference and time horizon, using traditional investments, such as individual stocks and bonds and mutual funds. FFA also provides ongoing advice and coordination regarding estate planning, retirement planning, charitable and business ownership issues, and issues faced by executives of publicly-traded companies. The Company's FFA also provides wealth management services, consisting of financial, investment and economic advisory and related services, to individuals and their families, family businesses and other affiliated organizations.

The Company competes with Wells Fargo, JP Morgan Chase, US Bank, Comerica, Union Bank, Bank of America, City National, First Republic, Northern Trust and Boston Private.

Company Address

First Foundation Inc

18101 von Karman Ave Ste 700
IRVINE   CA   92612-0145
P: +1949.2222030
F: +1302.6365454

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