Profile: Liberty Tripadvisor Holdings Inc (LTRPA.OQ)
26 Jun 2019
Liberty TripAdvisor Holdings, Inc., incorporated on June 30, 2014, is a holding company. Through its ownership of interests in subsidiaries and other companies, the Company is primarily engaged in the online travel research and online commerce industries. The Company holds the subsidiaries TripAdvisor, Inc. (TripAdvisor) and BuySeasons, Inc., which includes the retail businesses of BuyCostumes.com and Celebrate Express (BuySeasons), both of which operate as separate operating entities.
TripAdvisor, by and through its subsidiaries, owns and operates a portfolio of online travel brands. It is a travel site focusing on helping people around the world to plan and book a trip. It aggregates millions of travelers' reviews and opinions about destinations, accommodations, activities and attractions, and restaurants throughout the world. Its platform also enables users to compare real-time pricing and availability for these experiences, as well as to book hotels, flights, cruises, vacation rentals, tours, activities and attractions, and restaurants, on either a TripAdvisor site or application, or a travel partner site or application. As of December 31, 2016, its branded Websites included tripadvisor.com in the United States and localized versions of the Website in 48 markets and 28 languages around the world. As of December 31, 2016, it managed and operated 23 other travel media brands. It manages its business in two segments: Hotel and Non-Hotel. Its Hotel segment includes click-based advertising, display-based advertising and subscription-based advertising. Its Non-Hotel segment includes its attractions, restaurants and vacation rental businesses.
Under the Hotel segment, click-based advertising on TripAdvisor-branded Websites primarily consists of booking links to its partners' sites. TripAdvisor's click-based advertising partners are online travel agencies (OTAs), and direct suppliers in the hotel product category. TripAdvisor's display-based advertising clients include direct suppliers of hotels, airlines and cruises, as well as destination marketing organizations. It also accepts display advertising from OTAs, and attractions, as well as advertisers from non-travel categories. The segment also includes non-TripAdvisor branded Websites, such as smartertravel.com, independenttraveler.com and bookingbuddy.com, which include click-based advertising, display-based advertising, hotel room reservations and cruise reservations.
Under Non-Hotel segment, TripAdvisor provides information and services for users to research and book activities, attractions in popular travel destinations through attractions business, Viator. Through its restaurant reservations business, The Fork, TripAdvisor provides information and services for users to research and book restaurants. The Fork is an online restaurant booking platform operating on a various sites (including www.lafourchette.com, www.eltenedor.com, www.iens.nl, www.besttables.com, www.dimmi.com.au, and www.en.couverts.nl), with a network of restaurant partners primarily across Europe and Australia. TripAdvisor also provides information and services for users to research and book vacation and short-term rental properties, including full home rentals, condominiums, villas, beach rentals, cabins and cottages. These properties are listed on a various platforms, including www.flipkey.com, www.holidaylettings.co.uk, www.housetrip.com, www.niumba.com, and www.vacationhomerentals.com, as well as on TripAdvisor-branded Websites.
BuySeasons is an online retailer and supplier of costumes, accessories, seasonal decor and party supplies. BuySeasons owns and operates BuyCostumes.com and the Celebrate Express family of Websites. BuySeasons provides individuals the resources to plan, execute and attend a range of celebrations and costuming events. These resources include party supplies primarily through retail partner and marketplace Websites, which offers products through license agreements and costumes for a range of occasions (the primary occasion is Halloween).
The Company competes with Expedia Inc., The Priceline Group Inc., trivago, Ctrip.com, International, Ltd., HotelsCombined, Google, Microsoft Bing, Yahoo, Baidu, Facebook, Alibaba, Amazon, Airbnb and Yelp.
Liberty Tripadvisor Holdings Inc
12300 LIBERTY BLVD
ENGLEWOOD CO 80112-7009