Profile: Boingo Wireless Inc (WIFI.OQ)

WIFI.OQ on NASDAQ Stock Exchange Global Select Market

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Boingo Wireless, Inc., incorporated on April 16, 2001, is a provider of commercial mobile wireless fidelity (Wi-Fi) Internet solutions and indoor direct-attached storage (DAS) services. The Company operates as a service provider of wireless connectivity solutions across its managed and operated network and aggregated network for mobile devices such as laptops, smartphones, tablets and other wireless-enabled consumer devices. It acquires long-term wireless rights at venues, such as airports, transportation hubs, stadiums, arenas, military bases, universities, convention centers, and office campuses; builds wireless networks, such as DAS, Wi-Fi and small cells at those venues, and monetizes the wireless networks through a range of products and services. As of December 31, 2016, the Company operated 36 DAS networks containing approximately 19,200 DAS nodes. Its Wi-Fi network includes locations that the Company manages and operates (its managed and operated locations), as well as networks managed and operated by third-parties with whom it contracts for access (its roaming networks). As of December 31, 2016, the Company had more than 1.5 million commercial Wi-Fi hotspots in more than 100 countries around the world. As of December 31, 2016, the Company also operated Wi-Fi and Internet protocol television (IPTV) networks at the 58 United States Army, Air Force and Marines bases around the world.

DAS or Small Cell

The Company offers its telecommunication operator partners access to its DAS or small cell networks at its managed and operated locations. It deploys its DAS or small cell networks within airports and other venues with big audiences that require additional signal strength to manage the quality of cellular services.


The Company provides high-speed Wi-Fi and IPTV services for military servicemen and women living in the barracks of the United States Army, Air Force and Marine bases around the world. The Company offers a selection of recurring monthly subscriptions and shorter-term transactional plans. It offers two tiers of service: Standard Internet (five megabits per second (Mbps)) and Expanded Internet (30 Mbps), as well as IPTV service. Its military service plans are portable from base to base.


The Company enables individuals to purchase Internet access at its managed and operated hotspots and select partner locations around the world. It offers a selection of recurring monthly subscriptions and single-use access plans. Its single-use access plans provide unlimited access on a single device at a specific hotspot for a defined period of time, tolled from the time the user first logs on to the network.


The Company's integrated hardware and software platform provides a range of services to network operators, device manufacturers, technology companies, enterprise software and services companies, venue operators and financial services companies. It offers services to carriers to offload traffic from their licensed cellular networks onto its Wi-Fi networks. It offers access to its entire network of hotspot locations to financial institutions and other enterprise customers offering them as a loyalty incentive to their customers. It offers roaming services across its network of 1.5 million hotspot locations to its partners providing mobile Internet services to their customers at these locations. Its software solution provides one-click access to the Company's global footprint of hotspots and is marketed under the Boingo brand. In combination with its back-end system infrastructure, it creates a global roaming solution for operators, carriers, other service providers and other businesses. It offers its venue partners the ability to implement a turnkey Wi-Fi solution through a Wi-Fi network infrastructure that the Company installs, manages and operates.


The Company's platform provides an opportunity for advertisers to reach consumers with sponsored Wi-Fi access, promotional programs and display advertising. It provides brands and advertisers the opportunity to sponsor wireless connectivity to individuals at locations where it manages and operates the Wi-Fi network and locations where it provides authorized access to a partner's Wi-Fi network through sponsored access and promotional programs. Its advertising solution is integrated into Wi-Fi networks.

The Company offers Boingo software client and software development kit (SDK), which are installed on Wi-Fi enabled devices, such as smartphones, laptops and tablet computers to enable customers to access its network. The features of the Boingo software client include simple user interface; supports for all operating system platforms; automatic updates, and custom branding and flexible integration alternatives. The Company's authentication, authorization and tracking system enables the initiation and termination of user Wi-Fi sessions on its network. This system authenticates the Company's network users across a range of hotspots and network operators, through a normalized authentication protocol. Through the authorization process, custom business rules ensure user access based on specific service parameters, such as location, type of device, service plan and account information. The Company's system also captures duration, data traffic, location, and type of device. It normalizes and processes this data from disparate providers for its use and for its wholesale partners. The Company's mediation and billing system records and analyzes individual usage sessions required to bill for Wi-Fi usage. Users are charged based on variables such as pricing plan, device type, location, time and amount of use. The billing system provides billing based on roaming relationship, user type, device type and account type. The Company's retail and military customer mediation and billing is handled by the same infrastructure used for wholesale customer and billing.

The Company's IPTV system enables it to deliver content to its military subscribers. The Boingo digital rights management (DRM) system allows for live linear commercial content to be delivered through its encrypted network links that connect its primary IPTV data center and the military bases. The IPTV central content management system allows for regional content delivery and multiple programming bundle offers. The Boingo IPTV delivery system uses hypertext transfer protocol (HTTP) Live Streaming distribution protocol that will accommodate playing content at different network speeds by reducing content size. The Boingo Media platform enables brand advertisers to reach a captive audience through high engagement Wi-Fi sponsorships in a range of locations across the world. It delivers engaging advertising experiences, and its partners can place their messaging in the right context to their target audience. It also allows a combination of branding with direct response in a single high-impact format. Its software configuration system provides real-time network configuration updates for thousands of networks, and detection and login methodologies used by the Boingo software client to access its network.

Company Address

Boingo Wireless Inc

10960 Wilshire Blvd Fl 23
LOS ANGELES   CA   90024-3809
P: +1310.5865180
F: +1302.6365454

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