People: Air France KLM SA (AIRF.PA)
25 Apr 2019
Ms. Sonia Barriere has been Executive Vice-President, Strategy and Innovation, Member of the Group Executive Committee at AIR FRANCE KLM SA since 2018. Sonia Barriere, a graduate of the top French Business school Ecole Nationale des Ponts et Chaussees and the Rensselaer Polytechnic Institute (USA), is a specialist in Travel and Transportation, having held several international positions in strategy, sales & marketing, operations and technology in this sector. Previously at Carlson Wagonlit Travel (CWT), she held the position of Vice President Traveler Services EMEA (operations) where she led global strategic, transformational and digitalization initiatives. Then, as Vice President Global Sales Effectiveness, she implemented a new global function aimed at improving performance and commercial efficiency. Finally, she led strategic initiatives for the group as Vice President Strategic Program. Before joining CWT, she spent 7 years with Avis Europe plc then Avis Budget Group. She was Director of Strategy for France and then Director of Strategy and Key Group Initiatives for Avis Europe plc based in the UK. She notably led strategy planning and the transformation program and launched the car sharing venture. She was then in charge of the Marketing, Leisure Sales and Customer Relations activities for Western Europe. Prior to these roles, Sonia Barriere held positions in France at a consulting boutique specialized in Supply Chain Management and in the US in the development of software at Sabre then at its spinoff logistics.com, then as an industrial engineer with Saint-Gobain.
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