People: Alteryx Inc (AYX.N)
18 Sep 2020
Ms. Amy Heidersbach serves as Chief Marketing Officer of the Company. Amy is a transformational marketing leader, parlaying her experience building authentic brands, launching innovative products and scaling global businesses to help the company aggressively enter and dominate markets. She is passionate about fostering a brand with purpose, committed to identifying real problems that Alteryx can solve for real people and diligent in measuring business outcomes. Amy credits the company’s high growth, enthusiastic customer base and talented, engaged associates as key motivators in her leadership. Prior to joining Alteryx, Amy was the CMO of CareerBuilder and held various leadership roles at Capital One, PayPal and Visa. At CareerBuilder, Amy redefined the company’s purpose, brand strategy and portfolio product positioning, and quickly launched an integrated campaign to reintroduce the company to the market. Amy served as the vice president, head of marketing for Capital One, where she lead the company’s Digital Division in bringing new, digital-first products to market, and as head of marketing for PayPal, where she was responsible for scaling acquisition and deepening relationships with consumers, developers, partners and enterprise businesses. Amy earned a bachelor's degree in advertising and English from the University of Kansas.
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