People: Banco Bilbao Vizcaya Argentaria SA (BBVA.MC)
20 Sep 2019
Puente Vicente, David
Mr. David Puente Vicente serves as a Global Head of Data of Bank Bilbao Vizcaya Argentaria, S.A. since 2017. He is responsible for defining and implementing the overall data strategy, strengthening the Group’s data governance model, establishing the necessary capabilities from the different areas of the bank in order to develop models for data-driven products and solutions, and boosting a data culture that accelerates BBVA’s digital transformation process. Since 2012, David Puente has been Head of Business Development for BBVA Spain. In this position, he was responsible for defining the strategy, value proposition and sales planning for each of the Retail and Business Banking segments, as well as the digital transformation of the business model in terms of products, processes, channels, and distribution models. David Puente’s area of responsibility covered different units related both to traditional business development and to the new transformation: Segments, Products, Insurance, Asset Management, Consumer Finance, Marketing, Sales Research and Intelligence, and Digital Transformation. Prior to this position, David Puente’s career in BBVA was closely related to strategic planning and business intelligence, as Chief of Staff for the COO between 2009 and 2012, and, previously, Head of Retail Banking Planning and Development in Spain, and Head of New Business Models. Before joining BBVA, David Puente worked as a consultant in McKinsey & Company. He obtained Masters of Business Administration from University of Colombia and degree in Business Management and Administration from CUNEF.
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