People: Canadian Tire Corporation Ltd (CTCa.TO)
Ms. Susan O'Brien serves as Senior Vice President - Marketing and Corporate Affairs of the company. She is responsible for all marketing and branding strategies for Canadian Tire’s Retail Division as well as sponsorships, communications, government relations and events for the Corporation and its Family of Companies. Since joining the Company in 2008, Susan has held a number of progressively senior roles. Most recently she served as Head of Corporate Affairs for CTC; prior to that she was Vice-President of Marketing for Canadian Tire. In this role, she was responsible for the development and execution of marketing and branding strategies for Canadian Tire’s Retail Division. An experienced marketer and communications professional, Susan has a passion for driving the industry forward to reach new heights. Known for her 360 degree view of campaigns, Susan is an expert in brand reinvention and positioning. Her work at Canadian Tire contributed to the Company’s ‘Marketer of the Year Award’ in 2013 from Marketing Magazine, and in 2002, she was nominated for the magazine’s Top 30 Under 30 award. Susan holds an MBA in General Management from the Richard Ivey School of Business at the University of Western Ontario, and a Bachelor of Commerce (Marketing) from Dalhousie University.
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