People: Hudson's Bay Co (HBC.TO)

HBC.TO on Toronto Stock Exchange

16 Sep 2019
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Coville, Alison 

Ms. Alison Coville serves as President of Hudson’s Bay and Home Outfitters of the Company. She is President of Hudson’s Bay, where she oversees merchandising, marketing, (stores, planning and digital), for the banner. Ms. Coville has more than 30 years’ experience in the retail industry, spending nearly 20 at HBC. She began her career with HBC in 1999, as GMM Centre Core - Accessories Jewellery Handbags Footwear for Hudson’s Bay and most recently was SVP, Merchandising for Hudson’s Bay and Lord & Taylor. She moved to progressively senior roles throughout the Company, which included, at various times, oversight within Zellers and Home Outfitters as well. Ms. Coville played an integral role in the 2008 strategic initiative that ultimately saw the reinvention of Hudson’s Bay, contributing to the strategy development and execution to manage through a very volatile market and position the banner for significant growth by 2010.

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