People: Intact Financial Corp (IFC.TO)
29 Oct 2020
Ms. Anne Fortin serves as Senior Vice President - Direct Distribution, Chief Marketing Officer of the Company. Ms. Anne Fortin joined Intact in 2011 as Deputy Senior Vice President, Marketing, and in 2013 became Senior Vice President Marketing and Strategic Relationship for Direct to Consumers Distribution (DTCD). In 2016, she was appointed Senior Vice President, Sales & Marketing, DTCD. Responsible for ensuring and fostering the growth of belairdirect across the country, and also for Anthony Insurance in Newfoundland and Labrador, Ms. Fortin brings extensive expertise in marketing, communications, brand development and digital experience to this role. Prior to joining Intact, Ms. Fortin was the Vice President and Managing Director of draftfcb, one of the largest global advertising agency networks, heading their Montreal office. During her 18 years with the agency, she worked on marketing programs with clients in a wide range of fields including telecommunications, finance and air transport. Ms. Fortin holds a Bachelor in Occupational Therapy from the Université de Montréal and completed her MBA at Concordia University.
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