People: Procter & Gamble Co (PG.N)
2 Jul 2020
Ms. Fama Francisco is Chief Executive Officer - Baby and Feminine Care of the Company. Fama Francisco is the CEO of P&G’s global Baby and Feminine Care Sector, serving consumers in nearly 120 countries and responsible for sales, profit, cash, value creation, innovation, communication, selling and supply chain. She has a global track record of leading successful businesses across developed and developing markets, brand building, innovation and operations. Under Fama’s leadership, the company accelerated the expansion of Always Discreet, P&G’s first major new category entry in a decade. She championed the global expansion of the iconic Always #LikeAGirl female empowerment campaign, recognized globally with more than 120 industry awards for all aspects of brand building. Fama joined P&G in 1989 as a sales manager in the Philippines, the first female to be hired into that role. From there, she held roles in Hair Care, Cosmetics, Baby and Feminine Care businesses, as well as global and upstream Baby Care innovation. Fama led North America Baby Care, growing the category and achieving category share leadership for the first time in 20 years, prior to being named President, Global Feminine Care in 2015. She was appointed President, Global Baby Care and Baby & Feminine Care Sector in 2018. As a leader, Fama is known for inspiring and motivating multifunctional teams to work together toward a higher goal. The first Asian female president in P&G, Fama is passionate about empowering girls and women to build confidence and pursue their goals.
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