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Alexander Cohen

Was the $5 million Super Bowl ad worth it?

04 Mar 2016

Taco Bell Chief Marketing Officer Marisa Thalberg on the value of a Super Bowl commercial. She discusses how the TV spot helped launch a new product.

Romney campaign had $25.7 million left after U.S. election

07 Dec 2012

WASHINGTON Mitt Romney's presidential campaign had $25.7 million left in the bank days after the November 6 election that ended months of relentless fundraising in the most expensive race in U.S. history, new campaign finance disclosures showed on Thursday.

Romney campaign had $25.7 million left after U.S. election

07 Dec 2012

WASHINGTON Mitt Romney's presidential campaign had $25.7 million left in the bank days after the November 6 election that ended months of relentless fundraising in the most expensive race in U.S. history, new campaign finance disclosures showed on Thursday.

Romney campaign had $25.7 million left after U.S. election

07 Dec 2012

WASHINGTON, Dec 6 Mitt Romney's presidential campaign had $25.7 million left in the bank days after the Nov. 6 election that ended months of relentless fundraising in the most expensive race in U.S. history, new campaign finance disclosures showed on Thursday.

In campaign money race, Romney wins October, Obama leads overall

26 Oct 2012

WASHINGTON Mitt Romney and his Republican allies raised more than President Barack Obama and the Democrats in the first 17 days of October as both presidential campaign efforts approached the $1 billion mark, with Obama in the lead, disclosures showed on Thursday.

In campaign money race, Romney wins October, Obama leads overall

26 Oct 2012

WASHINGTON Mitt Romney and his Republican allies raised more than President Barack Obama and the Democrats in the first 17 days of October as both presidential campaign efforts approached the $1 billion mark, with Obama in the lead, disclosures showed on Thursday.

In campaign money race, Romney wins October, Obama leads overall

26 Oct 2012

WASHINGTON Mitt Romney and his Republican allies raised more than President Barack Obama and the Democrats in the first 17 days of October as both presidential campaign efforts approached the $1 billion mark, with Obama in the lead, disclosures showed on Thursday.

Republican Party gives Romney financial advantage over Obama

22 Oct 2012

WASHINGTON Mitt Romney held a financial advantage over President Barack Obama heading into October thanks to strong fundraising by the Republican Party that will allow its candidate to spend more on the last stretch toward the November 6 election.

Republican Party gives Romney financial advantage over Obama

21 Oct 2012

WASHINGTON Mitt Romney held a financial advantage over President Barack Obama heading into October thanks to strong fundraising by the Republican Party that will allow its candidate to spend more on the last stretch toward the November 6 election.

Republican Party gives Romney financial advantage over Obama

21 Oct 2012

WASHINGTON Mitt Romney held a financial advantage over President Barack Obama heading into October thanks to strong fundraising by the Republican Party that will allow its candidate to spend more on the last stretch toward the November 6 election.

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