Edition:
India

Sheila Dang

From Mr. Clean to Michelle Yeoh, how the travel industry plans to woo customers back

28 May 2020

NEW YORK/LONDON/BEIJING Lysol is starring with celebrities and rock-bottom prices in the $8 trillion global travel industry's pitch to get people back on the road and in the air.

YouTube goes after more TV advertisers with new program

19 May 2020

Alphabet's Inc YouTube on Tuesday launched a new program to help advertisers reach more valuable viewers who watch content on their TV screens, in an effort to retain advertising revenue at a time when brands are slashing budgets due to the coronavirus pandemic.

NBCUniversal, Sky expand ad-buying tool globally

11 May 2020

Comcast Corp units NBCUniversal and Sky said Monday that advertising across both of the media companies can now be purchased through the same tool, as the firms look to attract more global advertisers and weather the coronavirus pandemic.

U.S. demand for cars expected to rebound while travel, dining lag: ad agency

07 May 2020

Consumer demand for cars could begin to recover this month in the United States after steep declines due to the coronavirus pandemic, but the hard-hit travel and dining industries will likely continue to face difficult times, according to a major U.S. advertising agency.

It's okay to laugh again: Advertisers prepare for post-coronavirus economy

04 May 2020

Sad piano chords, somber shots of empty streets and close-ups of people staring out their windows. So prevalent were coronavirus-themed ads that followed a similar template just a few weeks ago, they were parodied in a YouTube compilation video: "Every COVID-19 Commercial is Exactly the Same."

It's okay to laugh again: Advertisers prepare for post-coronavirus economy

04 May 2020

May 4 Sad piano chords, somber shots of empty streets and close-ups of people staring out their windows. So prevalent were coronavirus-themed ads that followed a similar template just a few weeks ago, they were parodied in a YouTube compilation video: "Every COVID-19 Commercial is Exactly the Same."

Digital ad market is avoiding coronavirus disaster, say tech giants

01 May 2020

Reports of the demise of the digital advertising market due to the coronavirus outbreak appear exaggerated as the tech giants dominating the online ads business, Google and Facebook, said this week they saw early signs that the worst could be over.

World News