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Tanner Simkins

Small colleges, big reach

07 Dec 2018

As the NCAA's football bowl season looms, sports business expert Rick Horrow discusses how smaller schools -- think Tufts, not Tulane -- are leveraging their alumni far and wide.

This week in sports: MGM rolls the dice on baseball

05 Dec 2018

Listen to this week’s Keeping Score podcast with sports business expert Rick Horrow:

College football's balancing act

30 Nov 2018

University of Central Florida Athletic Director Danny White says he maximizes his school's athletic -- and business -- potential using a holistic approach that keeps school spirit high and corporate sponsors happy. Plus, sports business expert Rick Horrow explains why NFL ratings are up this year and what the league needs to do to keep viewership on track.

This week in sports: Olympic boxing KO’d?

29 Nov 2018

Listen to this week’s Keeping Score podcast with sports business expert Rick Horrow:

The softer side of sports

22 Nov 2018

With Tom Brady and Michael Strahan as partners, Gotham Chopra’s Religion of Sports studio aims to tell powerful stories that skip the stats and focus instead on the connection between people and the games they play and watch.

This week in sports: NFL looks to tackle Mexican market

20 Nov 2018

Listen to this week’s Keeping Score podcast with sports business expert Rick Horrow:

Staying in the game

16 Nov 2018

The Miami Heat's marketing chief Michael McCullough talks about staying financially strong through the ups and downs of life in the NBA.

‘Smelling the nitro’

09 Nov 2018

Driver Courtney Force -- part of one of drag racing's royal families -- discusses how corporate sponsors are gunning for the future and a new generation of funny car fans.

Navigating the digital landscape of sports business

01 Nov 2018

Marketing executive Alissa Pemberton is a self-described sports outsider, but that hasn’t stopped her from helping orchestrate an innovative IndyCar sponsorship deal to bring her firm into the world of sports and digital marketing.

Cavaliers CEO charts the post-LeBron landscape

26 Oct 2018

It's easy to get your fans to show up when LeBron James is on the court – less so when he's not. Cleveland Cavaliers CEO Len Komoroski sat down with Rick Horrow this week to discuss his more than 30 years of experience leading pro franchises through the ups and downs, explaining why fan experience is more important than ever.

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