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WWE signs first woman wrestler from the Arab world

Monday, October 16, 2017 - 01:20

World Wrestling Entertainment signed its first female performer from the Arab world on Sunday, smashing cultural taboos as the U.S.-based sport seeks to piledrive its way into lucrative foreign markets. Lisa Bernhard reports.

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World Wrestling Entertainment smashing cultural taboos... signing its first female performer from the Arab world Sunday as the U.S.-based sport seeks to pile-drive its way into lucrative foreign markets. Shadia Bseiso, a Jordanian trained in jiu-jitsu, winning the spot at a tryout in Dubai Bseiso now headed to the company's headquarters in Orlando, Florida for grueling in-ring training and what the WWE calls 'character development' - where she'll dream up a suitable persona for her spandex-clad self. SOT 'The WWE is incredibly popular in the Middle East, but I think having athletes that are from the region and grew up in the Middle East - it will change things. You finally have someone to root for.' The WWE's reach into new demographics recently including several Indian and Chinese athletes. Bringing Bseiso into the fold is a big next step, given that Arab women rarely even exercise in public. One look at her smashing a chair over an opponent's head and could change all that. SOT 'Females in the middle east, if they want to get into sport or do whatever they want, now the sky's the limit.'

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WWE signs first woman wrestler from the Arab world

Monday, October 16, 2017 - 01:20