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African food-delivery firm targets lower-income shoppers

Tuesday, June 25, 2019 - 02:31

Jumia Food, a unit of New York-listed e-commerce platform Jumia Technologies, is offering cheaper menu options in its African home market to attract lower-income earners as it seeks to boost growth. Anna Bevan reports.

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Jumia Food, a unit of New York-listed e-commerce platform Jumia Technologies, is offering cheaper menu options in its African home market to attract lower-income earners as it seeks to boost growth. Anna Bevan reports.

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African food-delivery firm targets lower-income shoppers

Tuesday, June 25, 2019 - 02:31