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Breakingviews TV: Out of ashes

Wednesday, September 25, 2019 - 04:06

Altria’s stake in troubled vaping startup Juul may have helped burn the cigarette maker’s talks for a $187 bln reunion with rival Philip Morris, explains Robert Cyran. But if Juul’s value keeps falling, Philip Morris may find buying Altria too addictive to give up.

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Altria’s stake in troubled vaping startup Juul may have helped burn the cigarette maker’s talks for a $187 bln reunion with rival Philip Morris, explains Robert Cyran. But if Juul’s value keeps falling, Philip Morris may find buying Altria too addictive to give up.

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Breakingviews TV: Out of ashes

Wednesday, September 25, 2019 - 04:06