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Penney shrinks loss, shares surge

Friday, November 15, 2019 - 00:49

J.C. Penney slashed its quarterly loss by boosting its margins and reducing ad spending. As Fred Katayama reports, the struggling retailer is trying to lure new shoppers by testing store layouts and adding new services and experiences.

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J.C. Penney slashed its quarterly loss by boosting its margins and reducing ad spending. As Fred Katayama reports, the struggling retailer is trying to lure new shoppers by testing store layouts and adding new services and experiences.

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Penney shrinks loss, shares surge

Friday, November 15, 2019 - 00:49