Pizza Hut rolling out all-natural pizza
LOS ANGELES (Reuters) - YUM! Brands Inc's Pizza Hut said on Friday it is responding to consumer demand for healthier food options by rolling out a new pizza made with all-natural ingredients.
The move comes as Yum is expanding menus at its domestic Pizza Hut, Taco Bell and Kentucky Fried Chicken restaurants to better compete with rival fast-food companies.
Consumers are increasingly clamoring for healthier fast-food menu options and are often willing to pay a premium for meals with natural or organic ingredients.
While the overall industry has had mixed results with healthy or low-calorie fare, Denver-based Chipotle Mexican Grill has grown swiftly on sales of burritos stuffed with naturally raised meats.
The new pizza, called The Natural, has a multigrain crust sweetened with honey, a red sauce made with organic tomatoes and is topped all-natural cheese. Available toppings include all-natural chicken sausage and roasted red peppers.
Kelly Buckley, Pizza Hut's chief food innovation officer, said the natural and organic pizza market is virtually untapped.
"It's a big opportunity for us," she said.
The pizzas, which are already being sold in Seattle, Denver and Dallas, will be available nationwide next year, spokesman Chris Fuller said.
A medium Natural pizza with one topping sells for around $11, about $1 more than the average medium, one-topping pizza, Fuller said.
- Tweet this
- Share this
- Digg this
Trending On Reuters
Russia's government has pushed the country into an economic crisis by not tackling its financial problems fast enough, former finance minister Alexei Kudrin said on Monday, as evidence mounted of trouble spreading through the economy. Full Article