LOS ANGELES YUM! Brands Inc's Pizza Hut said on Friday it is responding to consumer demand for healthier food options by rolling out a new pizza made with all-natural ingredients.
The move comes as Yum is expanding menus at its domestic Pizza Hut, Taco Bell and Kentucky Fried Chicken restaurants to better compete with rival fast-food companies.
Consumers are increasingly clamoring for healthier fast-food menu options and are often willing to pay a premium for meals with natural or organic ingredients.
While the overall industry has had mixed results with healthy or low-calorie fare, Denver-based Chipotle Mexican Grill has grown swiftly on sales of burritos stuffed with naturally raised meats.
The new pizza, called The Natural, has a multigrain crust sweetened with honey, a red sauce made with organic tomatoes and is topped all-natural cheese. Available toppings include all-natural chicken sausage and roasted red peppers.
Kelly Buckley, Pizza Hut's chief food innovation officer, said the natural and organic pizza market is virtually untapped.
"It's a big opportunity for us," she said.
The pizzas, which are already being sold in Seattle, Denver and Dallas, will be available nationwide next year, spokesman Chris Fuller said.
A medium Natural pizza with one topping sells for around $11, about $1 more than the average medium, one-topping pizza, Fuller said.
Trending On Reuters
Malaysia is "almost certain" plane debris washed up on the Indian Ocean island of Reunion is part of a Boeing 777, its deputy transport minister said, heightening the possibility it could be wreckage from missing Flight MH370. Full Article
- Afghan Taliban name a new leader, but peace talks delayed
- Landslide near Nepal's popular Annapurna trek route kills 30
- After Russia U.N. veto, countries seek court for Flight MH17 prosecutions
- China to prosecute former top officer for graft
- U.S. agency probes possible legal violation in lion killing - source