Google buys daily deal aggregator The Dealmap

SAN FRANCISCO Tue Aug 2, 2011 1:14am IST

The Google Inc logo is projected on a screen during the unveiling of ''Google Instant'' at a news conference in San Francisco, California September 8, 2010. REUTERS/Robert Galbraith/Files

The Google Inc logo is projected on a screen during the unveiling of ''Google Instant'' at a news conference in San Francisco, California September 8, 2010.

Credit: Reuters/Robert Galbraith/Files

Related Topics

SAN FRANCISCO (Reuters) - Google Inc has bought The Dealmap, expanding further into a potentially lucrative daily deals market now dominated by the likes of Groupon and LivingSocial.

The terms of the acquisition were not disclosed. Google, which has made initial forays into e-commerce through Google Offers, as well as mobile payments, said it was "impressed with what The Dealmap team has accomplished."

The Dealmap said on its blog: "Google provides the ideal platform to help us accelerate our growth and fulfil our mission. Joining Google will help us innovate in new and unexplored areas of commerce."

The daily deals sector has exploded in recent years. There are more than 400 providers now and the industry might generate as much as $6.1 billion in annual gross revenue by 2015, according to BIA/Kelsey, which tracks local advertising.

Groupon is the largest company in the industry, followed by LivingSocial. But large, deep-pocketed rivals have entered recently.

Google, which tried to buy Groupon in 2010, launched its own daily deal business called Google Offers this year.

The Dealmap, launched in May 2010, aggregates offers from lots of daily deal websites. It has more than two million users and its app has been downloaded to Apple Inc's iPhone and Google Android phones over one million times.

The Dealmap said on Monday that its main products and services will continue "for the time being."

Local and daily deals will be still be available through The Dealmap website, mobile apps, and daily email, it said.

"As we're ready to share more about integration and transition plans, we'll update our partners and consumers on progress and any news," The Dealmap added.

(Reporting by Alistair Barr; editing by Andre Grenon)

FILED UNDER:

Sony Cyber Attack

REUTERS SHOWCASE

Exit Polls

Exit Polls

BJP unlikely to form Jammu & Kashmir govt - polls.  Full Article 

Forceful Conversions

Forceful Conversions

BJP distances itself from religious conversions.  Full Article 

Photo

Fund Raising

Flipkart raises $700 million in fresh funding.   Full Article 

Reforms Push

Reforms Push

Modi may order insurance, coal reforms if vote delayed - officials.  Full Article 

Economic Pulse

Economic Pulse

Crank up public spending to revive growth - chief economic adviser.  Full Article 

Reuters Exclusive

Reuters Exclusive

India looks to sway Americans with nuclear power insurance plan  Full Article 

Down Under

Down Under

Magic Johnson inspires Australia to second test win.  Full Article 

Going International

Going International

Bollywood’s Priyanka Chopra sets sights on American TV.  Full Article 

India This Week

India This Week

Some of our best photos from this week.   Full Coverage 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device   Full Coverage