Nikon to foray into mirrorless digital camera market - Nikkei

Fri Sep 9, 2011 12:43pm IST

Fuji Photo Film promotion representative Miyoko Ohura demonstrates the new upgraded DS505A digital camera, developed by Fuji Photo Film and Nikon Corp August 21. REUTERS/Susumu Toshiyuki

Fuji Photo Film promotion representative Miyoko Ohura demonstrates the new upgraded DS505A digital camera, developed by Fuji Photo Film and Nikon Corp August 21.

Credit: Reuters/Susumu Toshiyuki

Related Topics

REUTERS - Nikon Corp will enter the market for lightweight, interchangeable-lens digital cameras and release its first product with a mirrorless design later this year, the Nikkei business daily reported.

The company will price the mirrorless camera plus lens at 70,000 yen-100,000 yen ($900-$1,300), which is on a par with rivals' offerings, the paper said.

Despite dominating the global digital SLR market, Nikon and Canon Inc are yet to enter the category of mirrorless interchangeable-lens digital cameras, which was pioneered by Panasonic Corp in 2008, the daily reported.

The Nikkei said Canon has also reported researching the mechanism and other technologies to develop small, lightweight digital cameras and could enter this market in the future.

With compact digital camera prices falling, mirrorless SLR versions could be a boon to camera makers' bottom lines, the paper said.

($1 = 77.365 Japanese Yen)

(Reporting by Aman Shah in Bangalore; Editing by Joyjeet Das)

FILED UNDER:
Photo

After wave of QE, onus shifts to leaders to boost economy

DAVOS, Switzerland - Central banks have done their best to rescue the world economy by printing money and politicians must now act fast to enact structural reforms and pro-investment policies to boost growth, central bankers said on Saturday.

TECH WRAP

Reuters Showcase

Facebook Earnings

Facebook Earnings

Facebook tops Wall Street revenue target in 4th quarter.  Full Article 

Japanese Hostage

Japanese Hostage

Islamic State said to set new deadline for hostage swap  Full Article 

Cricket World Cup

Cricket World Cup

Batting holds key for team India in World Cup  Full Article 

Australian Open

Australian Open

Sharapova eases into fourth Melbourne final  Full Article 

Photo

Laser Pioneer Dies

Laser's co-inventor, Nobel laureate Charles Townes, dead at 99  Full Article 

Rohingya Muslims

Rohingya Muslims

Rohingya refugees say traffickers in Malaysia abuse and kill.  Full Article 

Reuters India Mobile

Reuters India Mobile

Get the latest news on the go. Visit Reuters India on your mobile device  Full Coverage